At the Edmonton MotorShow I met Troy Semeniuk owner of Auto Obsessed. They have built quite reputation in only a few years as an on-line retailer of Premium detailing products. Well now they are getting physical – brick front premises added to their on-line and car show sales. This is not going to be a nice new car wash. They are going for a niche Boutique for owners who care and want the best. The salon type premises will focus on paint correction process with very experienced staff using premium products.
Interesting this up market service is going to take time. So cars and trucks will be kept indoors and under very sophisticated security. The layouts, and even the approaches, have been planned with Swiss precision. Troy says “The work areas are going to be ultra clean with an almost surgical feel. “ It sounds great and we hope to share photos in a future post.
Last month I blogged tongue in cheek about the Most Expensive Car Wash in the World. This is a UK car wash costing $1,000s and taking weeks. The man is Dalton and I gather that in the auto detailing world he is almost “god-like” Auto Obsessed carries some of who Swiss Vax special polish – costs $1,500 for small tub. They used it on two fantastic cars in their booth at the show. Definitely worth visiting.